Twitter to relaunch ‘Twitter Blue’ subscription service on December 12

The monthly Twitter Blue subscription service will launch weeks after CEO Elon Musk put it on hold over impersonation concerns.

Originally, the blue checkmark was given to verified companies, celebrities, government entities, and journalists.

Following the purchase of Twitter by Elon Musk for $44 billion last October, Musk launched a service for $8 a month that gives blue checks to anyone willing to pay.

In the days following its launch, Twitter suspended the service because it was flooded with imposter accounts, including those impersonating Musk's businesses Tesla and SpaceX.

Relaunched service will cost $8 a month for web users and $11 a month for iPhone users.

Subscribers will see fewer ads, have the option to post longer videos, and their tweets will be featured more prominently on Twitter, according to the company.

Twitter blue was scheduled to relaunch on November 29, but Musk reportedly paused it until he is certain impersonation has stopped.

As Musk had said, the blue tick payments will give Twitter a revenue stream to reward content creators.

As part of Musk's plans, the company plans to speed up the uploading process on the microblogging platform, where videos will take precedence.